Friday, February 27, 2009

Yankees Not Banking on it

Anthony Reiber of Newsday is reporting that sponsorship talks between the Yankees and Bank of America have been called off. BofA has been under fire for considering a signage deal with the Yankees, despite being given a $45 billion bail out by the federal government.

Needless to say Bank of America's stock has dropped since then and the economy continues to struggle.
In an interview on WFAN Wednesday, before word of Bank of America's dropping out was first reported on The New York Times' Web site, team chief operating officer Lonn Trost was asked whether the general economic slump had affected the Yankees' ability to sign up advertisers.

"Fortunately, I can say that the economy has not affected our sponsorship one iota," he said.

Pressed by host Mike Francesa, Trost said he was "thrilled" with the Yankees' advertising efforts for the new stadium.
Bank of America could still work a deal with the Yankees to provide ATM's in the new ball park.

No comments:

Post a Comment