Tuesday, May 7, 2013
There's clearly been a direct affect of a chillier spring on attendance at New York Yankees games, but it's nothing compared to what the price of tickets, food, beverage, parking and/or mass transit has done to keep fans away. The Yankees wanted to build a palace and they did, but they priced out the average baseball fan in the process. The Steinbrenners still don't seem to understand that.
Fans turned en masse to Stub Hub the last few years to find cheaper seats. The Steinbrenners didn't dig that tactic, so they made it harder for fans to get seats this year through Stub Hub (no e-tickets, no pick up window near the Stadium) and came up with their own re-sale plan with Ticketmaster. Yeah, that ticked off fans too. Everyone hates Ticketmaster.
Now the Yankees are turning to discount broker Groupon to sell tickets to games that aren't as attractive to fans. Through Groupon, fans can buy seats up to 54% off for a series with the Seattle Mariners May 14-16 and the Cleveland Indians June 3-5.
Here's an idea Yankees. Drop your ticket prices, your hot dog prices, your beer prices, your parking prices. Remember...over there at the old Stadium...plenty of people in the seats. And maybe you can put mannequins in the Legends Seats to make it look more people are there. Or hire seat fillers like they do at the Oscars. Yeah, that's the (overpriced ticket).
Fans are willing to pay to see Derek Jeter, but at these prices people don't want to pay the same amount to see Jayson Nix.